Starburst
By Heather Blanchette
Created by Mars, Incorporated in 1960, the chewy candy was not introduced in the US until 1976. Starburst four original flavors were Strawberry, Lemon, Orange, and Lime. Today, Starburst come in many forms:
-Original (Cherry, Lemon, Strawberry, Orange)
-Strawberry Mix
-Sour Starburst (Sour Strawberry, Sour Green Apple, Sour Tangerine, Sour Blue Raspberry)
-Baja California (Limon, Aztec Punch, Baja Dragon Fruit, Strawberry Watermelon)
-Tropical Fruit Chews (Strawberry Banana, Royal Berry Punch, Mango Mellon, Pina Colada)
-Berries & Crème (Mixed Berry & Crème, Strawberry & Crème, Blueberry & Crème, Raspberry & Crème)
-Retro (Disco Berry, Psychedeli-Melon, Optimus Lime, Mango-Rena)
-Jelly Beans
-Lollipops
-Choozers (gooey centered fruit chews)
-Soda Slammers (fruit and soda flavored candies)
Recently Starburst released GummiBursts – liquid filled gummies (Strawberry, Cherry, Orange and Lemon).
Starburst has a different slogan for the US than the UK. The UK tagline is “Get Your Juices Going,” while the tagline in the US is “Juicy Goodness.” Starbursts participated in a marketing tie-in for the Disney movie Pirates of the Caribbean: Dead Man’s Chest by placing a new, limited edition flavor in the tropical packages.
Anyone who loves chewy candy can never get enough of these delightful, fruity snacks.